A Review Of The New Professionals The Rise of Network Marketing As the Next Major Profession A Book By James W. Robinson

Every year, thousands of men and women leave established, lucrative careers to pursue new opportunities in the booming network marketing industry – an industry that is now attracting former doctors, CEOs, and others seeking independence and financial rewards.

The New Professional makes clear the evolution of multilevel and direct marketing. Like many folks, I had a pretty dim view of the overly aggressive sales tactics and misleading meeting agendas that I ran into with many of the earlier direct marketing efforts.

For example, King and Robinson provide statistics to show why direct marketing is a robust and very efficient model for introducing some products into the market place.

Network Marketing and multilevel marketing are synonymous terms.

The role of the network marketing channel is to accelerate the movement of products using the most efficient distribution technique: word-of-mouth communication.

This is an excellent book to bring you up to date on the network marketing phenominon and to understand the new business models (yes, there are many).